We all want customized experiences and products -- but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing. Topics: TEDTalks, TEDSalon NY2011, TED, Talks, business, choice, culture, marketing, 2011
What is a mistake? By talking through examples with his improvisational Jazz quartet, Stefon Harris walks us to a profound truth: many actions are perceived as mistakes only because we don't react to them appropriately. Topics: TEDTalks, TEDSalon NY2011, TED, Talks, culture, entertainment, jazz, music, 2011
We're taught to try to live life without regret. But why? Using her own tattoo as an example, Kathryn Schulz makes a powerful and moving case for embracing our regre Topics: TEDTalks, TED, Talks, culture, failure, TEDSalon NY2011, 2011
Every day, we make decisions that have good or bad consequences for our future selves. (Can I skip flossing just this one time?) Daniel Goldstein makes tools that help us imagine ourselves over time, so that we make smart choices for Future Us. Topics: TEDTalks, TEDSalon NY2011, TED, Talks, behavioral economics, business, culture, economics, finance,...
It's easy to imagine saving money next week, but how about right now? Generally, we want to spend it. Economist Shlomo Benartzi says this is one of the biggest obstacles to saving enough for retirement, and asks: How do we turn this behavioral challenge into a behavioral solution? Topics: TEDTalks, TEDSalon NY2011, TED, Talks, behavioral economics, economics, money, psychology, 2011